Creative Cabinetry

Marketing Case Study

Operating in a highly competitive market, the business needed a stylish, modern digital presence to showcase its services and stand out from competitors. The goal was to create a platform that worked seamlessly across devices and provided clear calls to action for potential customers.

The Challenge

Our Work

The Value

Creative Cabinetry had no existing website, which limited its ability to attract new clients and demonstrate its expertise. They needed a professional online presence that communicated their services clearly, integrated essential tools, and supported customer engagement.


Additionally, budget was being used on ineffective marketing strategies which weren't resulting in generation of new customers. 

We designed and developed a responsive, visually appealing website tailored to Creative Cabinetry’s brand. Key features included:

  • Modern, mobile-friendly design with clear service information and simple calls to action.
  • Integration of their appointment booking system for easy scheduling.
  • Integration of a third-party DIY cabinet design and supply tool, providing added value for customers.
  • SEO-friendly structure to improve visibility in local search results.
  • High-quality photography of completed projects

Additionally, we reinvigorated their marketing strategy to best suit their target audience and result in higher generation of customers:Modern, mobile-friendly design with clear service information and simple calls to action.


This included:

  • Design and distribution of social media campaigns tailored to reach the business’s target market
  • Redistribution of marketing budget towards boosted social media ads. 

The new website delivered significant benefits:

  • A strong online presence that helps Creative Cabinetry stand out in a competitive market.
  • Seamless integration of booking and design tools, improving customer experience.
  • Clear navigation and responsive design for accessibility across all devices.
  • Increased inquiries and engagement through well-placed calls to action.

The targeted social media campaigns showed immediate results, with Creative Cabinetry noticing an uptick of new customer enquiries within weeks of the campaigns launching. 

Creative Cabinetry is a Ballarat-based cabinet maker specializing in custom cabinetry solutions.

Case Study Enquiry

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Like what we've done for Creative Cabinetry and looking to do something similar?  We would love to help.  Simply complete the form below, giving us a bit of detail about your business and where you are facing challenges and a member of our team will get back to you as soon as possible.