Mulcahy & Co - Latest News

Why Choosing a Local Marketing Company Beats a National Agency Every Time

Thu, 16 Apr 2026 02:14:23 GMT

When businesses consider partnering with a marketing agency, the choice often comes down to a local firm or a large national agency. While national agencies may boast big names and flashy portfolios, local marketing companies consistently deliver stronger, more meaningful results—especially for businesses operating within regional or community-focused markets.

Understanding your local audience

One of the biggest advantages of working with a local marketing company is their deep understanding of the area you operate in. Local agencies know the community, the culture and the nuances that influence buying behaviour. They understand what resonates with local audiences because they live, work and do business alongside them. This insight translates into messaging that feels authentic rather than generic, helping brands connect more naturally with their customers.

Who answers your calls or email requests?

Accessibility is another major benefit. With a local agency, you’re not just a line item on a spreadsheet or one of hundreds of accounts. You can meet face-to-face, have direct conversations and build real working relationships with the people handling your brand. Decisions are made faster, communication is clearer and collaboration feels far more personal. When something needs adjusting, you can pick up the phone and speak directly to the decision-makers, not a junior account manager a time zone away.

Flexible and responsive

Local agencies also offer greater flexibility and responsiveness. National agencies often rely on rigid processes designed to scale across large client lists. While these systems may work for corporate brands, they can be frustratingly slow and inflexible for small to medium businesses. Local marketers adapt quickly, tailor strategies to your goals and shift direction when the market or your priorities change. That agility can be the difference between capitalising on an opportunity and missing it entirely.

Value for money

Value for money is another key consideration. Large agencies carry significant overheads—big offices, large teams and complex structures—which are inevitably passed on to clients. Local marketing companies typically offer more competitive pricing while delivering senior-level expertise. Your budget goes directly into strategy, creative and execution, rather than into layers of management and administration.

Local reputation

There’s also a stronger sense of accountability when you work locally. A local agency’s reputation is closely tied to the success of its clients. They rely on word-of-mouth, repeat business and long-term relationships within the community. This creates a genuine incentive to deliver results and provide honest advice rather than upselling services you don’t need.

Supports local

Choosing a local marketing company is an investment in your local economy. Supporting local businesses helps strengthen the community you serve, creating a positive cycle of growth, collaboration and shared success.

While national agencies may suit global brands with complex, large-scale needs, for many businesses the smarter choice is closer to home. Local marketing companies offer insight, accessibility, flexibility and value—delivering strategies that are not just seen, but felt, by the audiences that matter most.

Most Users Skip Google Ads in Favour of Organic Results

Sat, 03 Jan 2026 04:21:11 GMT

Research consistently shows that a large majority of users scroll past paid ads on Google, with estimates suggesting 70–80% of people ignore sponsored listings and focus on organic search results instead.

Key Insights on Search Behaviour and Ad Performance:

Ad Blindness : Many users exhibit “ad blindness,” instinctively bypassing paid placements to reach the natural, unpaid results.

Preference for Organic Results : Around 70–80% of searchers choose organic links over ads when deciding what to click.

Click-Through Rates (CTR) : Organic listings outperform ads significantly. The top organic result can capture about 27.6% of clicks , while leading search ads typically achieve only 4–6% CTR , depending on the industry.

Importance of Page One : Roughly 75% of users never go beyond the first page , making top placement critical for both paid and organic strategies.

Paid Ad Performance : The first three ads account for nearly 46% of paid clicks , yet overall organic traffic opportunities are estimated to be 20 times greater than paid search.

User Motivation : Many users aren’t necessarily opposed to ads—they simply trust organic results more, viewing them as relevant and credible.

Bottom line: While Google Ads can deliver quick visibility, user behaviour strongly favours scrolling past ads to engage with organic search results.

Talk to us today about our Lead Generation service which is built to supercharge your Google listing, helping your business to be found then chosen more often.

The rise of A.I. and it’s impact on website traffic.

Thu, 04 Dec 2025 06:14:13 GMT

Noticed a drop in your website traffic? If so, you’re not alone.

Search engines are evolving fast. Google, Bing, and other platforms are now using AI-generated summaries to give users instant information directly on the search results page. The impact of these AI summaries on web traffic has been substantial - up to 30% drops on some sites.

For small and medium-sized businesses, this shift can feel worrying. If search engines are answering questions themselves, where does that leave your website?

While some businesses might see reduced traffic to their website, there are some simple strategies you can use to protect and grow your visibility.

How do AI summaries reduce website traffic?

AI summaries pull information from across the web and present it as a single, concise answer. This changes user behaviour in a few key ways:

Fewer clicks for simple questions
If users get the answer immediately (e.g., “What time should I post on Instagram?”), they don’t need to click through.
AI summaries re-rank content
Google may showcase businesses that it sees as authoritative - even if they weren’t originally in the top 3 organic results.
More competition for attention
Your website is no longer just competing with other websites, but with an AI-generated block that appears before traditional results.
Branded search is more valuable
Users who already know your business are still likely to click. But unbranded discovery search may shrink.

What type of content is most at risk?

AI summaries usually affect content that:

Answers a straightforward question
Lacks unique insights or expertise
Provides basic definitions or how-to steps
Is easily paraphrased by an AI model

If your site relies heavily on informational “top of funnel” content, this is where you’ll likely feel traffic changes first.

How can you reduce and offset this impact?

Search is changing, not disappearing. Businesses that adapt will outperform competitors who don’t. Here are the strongest strategies to future-proof your website.

Expertise, Experience, Authority, Trust (EEAT)

Google prioritises content that shows real-world experience and human expertise. AI cannot replicate that. The more un-summarisable your content is, the less likely AI will replace you.

Create “AI-Resistant” content

Focus on content that AI summaries cannot fully answer, such as local service pages, product pages, pricing pages and custom quotes, stories, interviews, niche expertise (not generic advice). Search engines still need to send traffic to pages that require nuance, context, or a decision.

Invest in your brand

When generic search becomes more competitive, branded search becomes gold. If users search for your business by name, AI summaries can’t intercept those clicks.

Improve the on-page experience to increase conversions

If traffic decreases, conversion rate optimisation (CRO) becomes even more important. Small improvements can lead to a big boost in leads. If you can turn the same traffic into more leads, you stay competitive even with fewer visitors.

Capture AI traffic with structured data & schema markup

Search engines depend heavily on structured data to build AI summaries. By implementing schema types you can increase the chances that your website will be featured or cited in AI results, even if the user doesn’t always click. This keeps your business visible, authoritative, and trusted.

Build a reliable non-search traffic strategy

AI isn’t the only way customers discover businesses. Other mediums such as email newsletters, social media, short-form videos and podcasts can mean less reliance on search which means more control over your business growth.

Encourage repeat visits and direct engagement

If a user visits your site once, give them reasons to come back - without needing Google. Building a 'warm' audience protects you from algorithm changes.

Create content that AI summaries link out to

If AI uses your content as a reference, you stay relevant within its ecosystem.

SEO isn’t dead, it's just different.

AI summaries are changing search, but businesses that provide genuine value, build their brand, and create unique content will continue to grow.

Traffic might shift and user behaviours will evolve. But visibility, leads, and revenue can still increase - with the right strategy.

To modernise your online presence and stay ahead of the game, get in touch today , or read more about our Lead Generation service .

Get Found, Get Chosen - how does your business get found online?

Sun, 28 Sep 2025 05:51:59 GMT

Be Discoverable. Be the Preferred Choice.

In today’s digital landscape, visibility is everything - and selection follows discovery.

Search Engine Dominance

Google commands over 90% of the global search market, while Bing holds approximately 5%.
We can list your business across 25 reputable directories. Even if you don’t actively use them, Google crawls these platforms to assess your credibility and improve your ranking.
We ensure consistency in your NAP (Name, Address, Phone) across all listings to maintain a strong local SEO score.

The Review-Driven Economy

Consumers rely heavily on reviews to make decisions. Platforms like Google Reviews, TripAdvisor, Facebook, Trustpilot, RateMyAgent, and many others shape public perception and influence search rankings for your businesses visibility.

Our Review Strategy:

Encourage reviews from clients, suppliers, and colleagues.
Integrate review requests into your email signature.
Automate follow-ups post-transaction (e.g. via Zapier and Xero).
Include review prompts in newsletters and direct outreach.
Respond to every review using relevant keywords to boost SEO.
Offer alternative review platforms for those without Google accounts (e.g., Trustpilot or TripAdvisor).
Provide a private feedback channel to capture concerns before they become public.

Google Business Profile Optimisation

Regularly update your GMB profile with articles, images, and helpful tips to enhance engagement and visibility.

Local Search Exercise

Search your industry in your area - e.g., “Plumbers in Footscray.” Who appears first? Who has the most reviews? These are the businesses most likely to be chosen.

Our Packages

We offer three tailored packages starting at $495/month - less than $6,000 annually - to help you attract and convert more leads.

Our services include:

Review generation and response management
Your very own AI-powered website chatbot assistant trained on your businesses products and services
Listing optimisation to improve visibility and conversion

Final Thought

This strategy complements - rather than replaces - your existing marketing efforts, including word of mouth, email campaigns, your website, social media and advertising. It works alongside them to ensure your business is not only found, but chosen more often.

Marketing Maintenance: The Key to Staying Visible and Relevant

Wed, 20 Aug 2025 06:01:38 GMT

Business marketing is not just a tool to boost sales when times are slow—it’s an essential part of maintaining the health and visibility of your business.

Just like regular upkeep keeps equipment running smoothly, consistent marketing ensures your brand remains relevant, recognizable, and trusted in the eyes of your customers. Without it, even the best businesses risk becoming invisible in an increasingly competitive landscape.

Effective marketing doesn’t always mean chasing new customers. It also involves nurturing your existing audience and ensuring your business stays top of mind. This could be as simple as keeping your website and social media channels updated with fresh, relevant content or as strategic as optimizing your digital presence for search engines so that potential customers can find you with ease. These ongoing efforts not only support long-term growth but also create a sense of reliability and authority around your brand.

Waiting until business slows down to start marketing is like waiting until your car breaks down to check the oil. By then, the damage is already done. Proactive, consistent marketing keeps your pipeline of customers strong and helps you adapt quickly to changes in the market. The key is staying visible, accessible, and appealing at all times—not just when sales need a boost. With the right strategy, you can keep your business running optimally, ensuring steady growth and long-term success.

That’s where Mulcahy & Co Marketing comes in. We make it simple to keep your marketing consistent and effective with an easy-to-manage subscription service tailored to your needs. From keeping your online presence fresh and relevant to making sure you’re always visible to new and existing customers, we take care of the details so you can focus on running your business. Let us handle the upkeep—so your business stays strong, seen, and set for growth all year round.

Why Social Media for your business matters more than ever

Tue, 29 Jul 2025 00:21:02 GMT

In today’s digital-first world, your social media presence often serves as the first impression of your brand. At M Group Marketing , we specialise in crafting compelling, high-quality content that elevates your brand’s voice, engages your audience, and drives real results.

How Marketing Consultants and Accountants drive business success

gavin@mulcahy.com.au (Gavin Nash) — Wed, 21 Aug 2024 23:56:19 GMT

Marketing consultants and accountants help businesses succeed via strategic planning and financial management. Learn how these professionals improve market strategy, performance, and economic stability for sustained development.

Introduction

Success in today's business world requires more than a great product or service. Strategic planning and budgetary management are needed. Here come marketing specialists and financial officers. Each has distinct talents that boost company development when combined.

Marketing Consultant Role - Recognizing Market Trends

They know customer behavior and market trends. They begin with significant market research to identify trends, customer preferences, and competition. They analyze this data to assist firms in predicting market trends and modifying tactics. This proactive strategy keeps marketing current and successful, helping organizations remain ahead of the competition.

Creating Effective Strategies

This must create and execute a successful marketing strategy. Their campaigns target targeted audiences with specialized messaging. Real market data, not assumptions, informs these initiatives. This method improves marketing initiatives by increasing consumer engagement and conversion rates.

Growth and Brand Positioning

They create engaging brand narratives and manage brand communications across platforms to boost a company's exposure and reputation. This includes social media, digital ads, and content marketing. Marketing experts boost brand awareness and client loyalty, boosting company development.

Performance measurement and optimization

Measure and optimize marketing performance is another important consultant task. They measure marketing campaign success using KPIs. Through extensive performance data analysis, they determine what works and what doesn't for changes and enhancements. This continuous tuning optimizes marketing techniques for optimal efficacy and ROI.

The Role of Accountants - Management and Financial Planning

They advise on resource allocation via budgeting, forecasting, and financial planning. Their knowledge helps organizations make smart spending and investment choices to boost growth and stability.

Compliance and Tax Optimization

Tax standards are complicated, but they can help you comply. They comply with regulations to file taxes and assist companies to avoid fines. They also find tax savings and reduce tax bills, assisting firms to reinvest and thrive.

Financial Reporting and Analysis

Financial reporting must be accurate to comprehend a company's finances. These personnel provide precise financial accounts and reports that show financial health. They inform company choices by analyzing this data. Financial clarity helps firms evaluate performance, manage cash flow, and plan strategically.

Cost-Control and Efficiency

Cost containment and operational efficiency are other accountant priorities. They track and cut wasteful expenditures. They boost profits and financial health by finding cost-saving options and optimizing procedures.

Collaboration between marketing consultants and accountants - Integrated business strategy

They work together to boost the company. Coordination of marketing and finance initiatives promotes growth. Financial information helps marketing experts enhance their tactics, while they examine marketing goals when budgeting. This alignment guarantees that all company parts work toward common objectives.

Improvements in Decision-making

They improve decision-making. Marketing experts analyze market trends and customer behavior, whereas accountants analyze finances. This complete picture helps firms optimize resource allocation and prioritize high-potential activities.

Long-Term Success

They work together for long-term company success. They provide financial stability and efficiency while marketing advisors boost growth via brand positioning and initiatives. They offer a balanced strategy that promotes sustained growth and company success.

Conclusion

Accountants and marketing experts are crucial to corporate success. Marketing consultants know market trends, strategy, brand positioning, and performance improvement. Financial officer help with financial management, tax compliance, reporting, and cost control.

Together, these specialists produce a synergy that boosts strategic development and operational efficiency. They both are essential for organizations to succeed in today's competitive industry.

Marketing for small to medium businesses - what's important to get right?

Tue, 08 Aug 2023 01:30:05 GMT

If you’re a small business looking to invest in marketing, priority one is a strong digital footprint.

Gavin Nash, Marketing Director at Mulcahy & Co, said on Episode 52 of the FS360 podcast with Danny Archer that consistency is key when establishing your digital footprint.

“How is your business shown and communicated online? That’s on Google search, on your website, on your social media accounts,” he said.

“The key to that digital footprint is to get it consistent … the logo’s the same on everything, the photos are the same, your business description and what your services and products are the same.”

When it comes to marketing your business, however, Nash said that establishing an identity is key to how you attack marketing.

“(Marketing is) the action … marketing can be an ad campaign in a newspaper, tv, radio … it could be a Google ad these days, it could be an article on your website, maybe it’s social media posting,” he said.

“The branding is your business identity, so that’s the things that customers remember after they’ve dealt with your company. It’s important for all businesses to develop a brand identity over time, this is central to what you do with your marketing efforts.”

Next is advertising, which could include radio or Google ad campaigns or paying an Instagram influencer to promote your service or product.

“The trick is to find the thing that works best for your business and then stick with it,” Nash said.

“We’ve got a couple of clients who are on Google ads now and that’s all they do … because that works for them. On the flip side, I’ve also had clients that have taken up a Google ads campaign for three to six months (and it) hasn’t worked.”

The same could be said for social media marketing, it’s not a one size fits all platform. The key, however, is to build followers with knowledgeable, regular content.

“Facebook … it’s really an older demographic now … TikTok, much younger demographic. LinkedIn allows you to add links into your posts in more of a professional network … Instagram doesn’t allow you to do that,” Nash said.

“You can actually pay to have some ads that push out to a whole lot of people … Facebook, Instagram, LinkedIn, they’re (some) of the few where you can say ‘I’m going to target Avoca, plus 20km’ … and you can just market to females or males or both, in an age group.

“The key is planning … commit to it.”

Social media marketing transitions into content creation, which is suitable for service-based businesses and could help them in what Nash describes as a “trust economy”.

He said written articles, videos, social media posts and more help yourself become a trusted expert in your field.

“Google’s algorithm used to be all keywords … now the algorithms’s all about trust and rewarding content. We’ve got a refrigeration mechanic … we’ve got him writing articles about … his services because that positions him as expert. Google likes the fact that he’s constantly putting these articles up … when someone searches for that service, his website’s more likely to come to the top,” Nash said.

To listen to the episode - search 'FS360' on Spotify, Apple Podcasts or listen here on our website: https://www.mulcahy.com.au/fs360-podcast

For more information on this topic please contact one of our professionals .

Marketing for your School

adam@mulcahy.com.au (Adam Foale) — Wed, 28 Jun 2023 03:45:40 GMT

Make your school stand out and be ready for next school year with this professional marketing package!

Mulcahy & Co Marketing is a one-stop shop for your school’s marketing needs. Speak directly to prospective parents with a virtual school tour, or bring attention to a recent school event with a news item. Share these directly from your new website to your social media accounts to keep your school’s presence front of mind for potential future enrolments.

We take care of all your marketing requirements, allowing you to focus on the day-to-day running of the school.

Our Services:

New professional website for your school

OR upgrade your existing one

Assistance with school publications

such as Yearbook, School Brochures & Newsletters

Professional photography of staff

can include contact details and a personal profile

Professional photography of school grounds

and students participating in activities

Video Production - inc. Drone Footage

such as online tours & welcome videos

Graphic Design

such as flyers, mail-outs, signage and event banners

Google My Business listing

be found online

Integration of your current software

create a special Parent Portal on your new website

Pay by the Month

All of our websites are delivered on a subscription model, allowing us to do all your updates and maintenance for one low monthly fee . We design and build high-performing, well structured websites which are mobile friendly, accessible and which perform very well in search engine results - all inclusive of unlimited updates by our qualified development and design team.

We get back to you

A lot of schools delegate their website updates and social media to staff members who are unqualified, or simply too busy.

Outsource your marketing to qualified professionals and you can achieve
peace of mind that it will be completed quickly and to a high level of professionalism.

5 Digital Marketing Trends of 2023

adam@mulcahy.com.au (Adam Foale) — Mon, 05 Jun 2023 00:56:37 GMT

In an ever-changing digital landscape, sometimes it can feel like a daunting task to navigate the constant changes in trends and technologies within the realm of digital marketing .

I’m sure that many working in digital marketing, wake up every morning wondering how they are going to stay ahead of the curve with what is happening on their feeds and the new tools that are available to them.

Despite the challenges, staying up to date with the latest marketing trends and tools is easier than you might think, especially when you have a dependable marketing team actively seeking current and future advancements.

To assist you, we have developed a list of noteworthy suggestions of trends that are worth considering when creating your need digital marketing strategy:

1. Artificial Intelligence is here to stay, but needs to be used correctly.

When speaking with clients about the future outlook of Artificial Intelligence being a part of their digital marketing strategies, many are hesitant and unsure about this technology, whilst others are optimistic. Some believe it has immense value for businesses and will also be beneficial in improving our daily lives.

Artificial Intelligence for digital marketers provides new opportunities for reaching out to new and existing customers providing them with an enhanced customer experience, while also understanding consumer behaviour and preferences.

It's important to acknowledge that as AI progresses, ethical and privacy concerns arise. The European Union is closely monitoring these issues. However, as more policies and legislation are being put into place, it can help assure those who are currently unsure about this technology to understand artificial intelligence can be utilized for enhancing communication, not for monitoring it.

2. Get your digital footprint in order.

Your "digital footprint" is everything findable on the internet about your business. Website, Google listing, Bing listing, social media channels, YouTube channel etc. It is anywhere your business can be found.

2023 is the year to get this sorted out! Review your content – your services, your offerings, make sure they are consistent across all platforms. Ensure they tell the story of your business well so that whenever anyone sees your business online – they know all about it right away.

This also includes photos and videos. Old and outdated photos and videos showing old products or services are likely turning potential customers away from your business, not turn them into customers!

3. Sales and Marketing teams working together.

Considered the “secret to stronger brand building”, despite sales and marketing teams being traditionally considered separate entities. Recognizing the synergy between these departments can lead to more effective brand building.

While marketing teams focus on creating materials like social media content, brochures, advertisements, and websites, it is the sales team that actively engages with customers daily. Their invaluable insights into customer trends and purchasing patterns can greatly inform marketing strategies and help optimize customer acquisition efforts.

4. User Generated Content (UGC) and Influencer Marketing.

In today's digital landscape, producing captivating digital media content that drives awareness, conversation, and engagement doesn't have to break the bank. Gone are the days of producing expensive high-quality television advertisements to promote your brand. With social media platforms like Instagram and TikTok leaning more towards short videos, anyone can produce content that can be seen by large audiences.

User-generated content (UGC) is an ever-increasing way to reach new audiences through customers creating original, brand-specific content for the brand rather than the brand simply pushing their content onto customers – at no cost to the brand! It comes in many forms, including images, videos, reviews, and testimonials.

Influencer Marketing plays a pivotal role in reaching new audiences by encouraging customers to relate their brand to someone social media famous. This type of content often resonates more authentically with audiences compared to overt brand advertising. By hiring an influencer to showcase your brand, businesses can establish a genuine connection with their target market and showcase new services or products.

5. Social Media presence.

Something that is a key theme in modern digital marketing when it comes to engaging with customers is that users seek to interact with brands in a humanized way. Including Social Media campaigns in your digital marketing strategy can help to achieve personalized communication with customers. It can also make your brand exciting and relatable. You can also use tags and text on these posts to help potential customers to find your brand and boost brand engagement.

Additionally, social media can also help drive user interactions with your brand but also obtain user-generated information as well. You can add call-to-action messaging to get users to repost your content. Combining this with features like polls, questions, quizzes, and links, can influence positive customer opinions and experiences when interacting with your brand.

Summary

Embrace these digital marketing trends, harness their potential, and propel your strategies to new heights. Remember, staying ahead in our dynamic digital world is not only achievable but also essential for sustained success.

M Group Marketing are here to assist you in these services and more, including our new Small Business Lead Generation service. Contact us today for a chat about your business marketing needs.

Increase Your Market Presence Without Using Social Media

Tue, 18 Apr 2023 23:01:43 GMT

In today's digital age, social media has become an integral part of marketing strategies for businesses.

However , not all businesses may have the resources or desire to maintain a strong social media presence.

Here are some ways to increase your market presence without using social media.

Utilise Email Marketing

Email Marketing can be a powerful marketing tool when communicating with your existing client base. A well designed and formatted email, aimed at the right audience segment at the right time can be hugely successful. They are also a great way to communicate your business expertise to your current customers - to encourage them to use your business more (turn current customers into larger customers) or to encourage word of mouth amongst your biggest advocates. Many of our clients make direct sales from these EDMs (Electronic Direct Mail) when sent regularly and strategically.

Collaborate with Other Businesses

Collaborating with other businesses in your industry can be a powerful way to increase your market presence. Look for complementary businesses that you can work with to create joint promotions or packages. For example, a florist and a wedding planner could collaborate to offer a wedding package that includes flowers and planning services. This can help you reach new customers and build relationships with other businesses.

Get Involved in the Community

Getting involved in your local community is a great way to increase your visibility and show your commitment to the area. Sponsor local events or sports teams, participate in charity events, or volunteer your time. This can help build a positive reputation for your business and attract customers who value community involvement.

Offer Referral Incentives

Word of mouth is still one of the most powerful marketing tools out there. Encourage your customers to refer their friends and family by offering referral incentives such as discounts or free products. This can help you reach new customers without relying on social media advertising.

Invest in Print Advertising

Print advertising may seem outdated, but it can still be an effective way to reach your target audience. Consider placing ads in local newspapers or magazines, or distributing flyers and brochures in your community. We offer full design services and can organise distribution and ad space.

In conclusion, social media may be a powerful marketing tool, but it's not the only way to increase your market presence. By engaging in other marketing techniques described above, you can reach potential customers and build your brand without relying on social media.

Mulcahy & Co Marketing are here to assist you in these services and more. Contact us today for a chat about your business marketing needs.

Branding Delivered for Ballarat Land Development

Mon, 27 Feb 2023 23:46:51 GMT

Our Marketing Team recently completed this branding for a local Ballarat land developer.

This project included:

logo/brand design
photography of local attractions and services
a full site plan showing dimensions of all lots
individual plans of each lot available
images formatted for use on web portals such as www.realestate.com.au
a large on-site sign (6m x 3m)
social media setup (Facebook and Instagram), post and boost
A4 flyer design and mailout organised to the surrounding suburbs

A great result for the developer and estate agent, who our team worked with closely to finalise all items on time and on budget.

To speak to one of our marketing experts, please email or call us today .

Websites by the month - an innovative approach to web design for business.

gavin@mulcahy.com.au (Gavin Nash) — Tue, 03 Jan 2023 01:07:09 GMT

We have all seen the rise in monthly subscriptions in the last 5-10 years as a way to pay for products and services.

Think Netflix, Stan etc in the television space, think about your mobile phone and home internet bills, your home and car loan - all monthly breakdowns.

Have you ever thought why?

It's because it is easy to manage a smaller monthly payment than a large up-front one.

It's easier to budget for, it's easier to afford. Also you don't have the cost of upgrading. Netflix adds more shows every week at no extra cost, you can hand your car back after 48 months now. Life has become about smaller, bite sized chunks to pay for the lifestyle you want.

Now think about your business. Have you thought about how much this mentality has increased for digital assets like business software? Think Xero, Microsoft Office 365 and others. If your business uses an appointment booking system like HotDoc in the medical space, all are paid for by monthly fees.

Your business website is no different, it is a piece of software your business needs to attract new clients, communicate to them and promote your products or services. It needs attention to make sure it is in tip top shape to reflect the needs of new devices, design features and even integrations with third party software (like HotDoc, Shopify or Mr Yum).

Also SEO (search engine optimisation) is always changing so your site needs to change with it.

Our subscription website design service includes all maintenance, optimisation and updates for the life of the site. No need to learn 'another system' - we do the updates for you. We make sure the changes are best placed for image optimisation (best page load speed) and SEO with keywords, page headings and descriptions.

Our service also includes your business Google and Bing business listings (establishment and updates).

Our prices are $300 + GST per month for the first 12 months then $175 + GST for every month thereafter for the life of the site. Easy and affordable for any sized business.

Contact Gavin to chat about your business website needs. gavin.nash@mgroup.partners or 0448 686 560 .

Summary:

A website build and ongoing updates with just a phone call to our Australian based team.
Professional design including stock images and written content for your business.
Access to an Account Manager who can help you with changes to your website each month.
Be found on Google and Bing with in-built on-page Search Engine Optimisation.
Statistics emailed to you monthly.
Images optimised for best page load speed.

Upgrade your old website... Why?

Fri, 04 Feb 2022 01:48:00 GMT

It’s been some time since you built your website, now may be a good time to update it. Here are some reason’s why it’s a good idea:

1. Google’s algorithm has changed many times since we made your website live. Google rewards different things than they used to. Things that can help get your business back near the top or organic Google searches for your industry.

2. The web is faster now - we can design with full screen images and also full screen video sections on your site to give it that wow factor.

3. Your photography and offers may well be out of date - a new site design will update your potential customers with your business and where it is today.

4. Video is now huge - most people when faced with paragraphs of text to read or a short video will choose the video. We can film and edit a video or a series of videos to help explain your products or services.

5. Your website has never been seen on so many different devices - desktop and laptop computers, tablets and smartphones. Making sure your site is optimised for all of these devices is key. Your website is a tool within your business, from time to time it needs attention just like a builder wouldn’t expect their favourite saw to last forever without sharpening or replacement - the same goes for your business website. Give me a call today and we can organise a time to meet up and discuss what your site could be going into the next few years of business.

Payment options:

1. No up front cost - a low monthly fee

2. 4 equal monthly payments

3. 50% at the start, 50% at completion

Case Study – McMeekins Cleaning

Thu, 16 Dec 2021 04:47:00 GMT

Client: McMeekins Cleaning

Industry: Residential and Commercial Cleaning, End of Lease, Oven Cleaning, Window Cleaning

Goals with the site: From our first appointment our client highlighted their need for a website as well as some graphic design work including vehicle signage, a promotional flyer and some work on their social media pages.

A website build was particularly important for the client as they wanted to promote their cleaning services and the areas they service in and around the Sunraysia district.

We also identified the need for both Google My Business & Bing Business Listings.

The process:

Once we identified the work to be done, we created a plan with the client so that Marketing could be done in stages across a couple of months and in a progressive order.

We started by assessing and doing works on the existing Facebook page including design of a new coverpic, post with cartoon character announcing services and updating logo and business description. This was followed by vehicle signage design with print ready files sent to the signwriter.

Website works started with a clear plan of pages and sections that were identified during talks with the client. Copy writing - Basic terminology was provided and then text expanded upon by our team.

A new flyer has also been designed in line with branding to promote business services and includes the new website address with print ready artwork sent to the local printer.

Our graphic design team were able to re-create the client’s logo as well as design of cartoon characters that would form the basis of the design work. The team collaborated to create a consistent and clever design to match in with the clients existing brand and colours.

Following this, the marketing team designed and developed the website with an easy to find dropdown section to the types of cleaning services offered by McMeekins Cleaning.

Our team were able to obtain professional images for use on the website without needing to use private photos. These photos are generic but clearly align with the purpose of each cleaning page and section.

We also created both Google My Business and Bing Business listings so that McMeekins Cleaning can be found easily in the online world and called directly from a Google search on a mobile phone.

Visit the website at www.mcmeekinscleaning.com.au

Sunraysia Outdoor Blinds: Case Study

Mon, 22 Nov 2021 04:19:00 GMT

Client: Sunraysia Outdoor Blinds

Industry: Indoor and Outdoor Blinds. Mobile Service. No Storefront. They travel to their client for appointments.

Goals with the site: Mark and Tricia contacted Mulcahy & Co as their original website was very old (2007) and outdated. They wanted to bring it up to date with current information and in line with new technology.

Their aim was to be more findable online, have more people making enquiries and to showcase their work in a more modern way that worked well on a mobile phone.

The process: Text partially provided by the client. Further copywriting was done by Adam from Marketing. Photography was provided by the client.

The Marketing team designed and developed a new website with separate pages showcasing Indoor and Outdoor Blinds.
Each section displays the types of blinds and options available. We were provided with brochures and images that we added to the site from the manufacturers – these are now downloadable also.

On the home page we created a Project Gallery which provides information about the project they were appointed to do with results and images. We added a photo gallery page to showcase images of their work and the types of blinds. We find that pictures can be the best way to sell and inform rather than long explanations in text.

TWe assisted in the creation of a new email address and this was added to the site so that Mark and Tricia can now receive and respond to emails.

We also created both Google My Business and Bing Business listings so that Sunraysia Outdoor blinds can be found easily and called directly from a Google search on a mobile phone.

Both Mark and Tricia are very happy with their new website and plan to regularly update it with recently completed projects. View the new website here www.sunraysiaoutdoorblinds.com.au

A conversation about Marketing for your business

adam@mulcahy.com.au (Adam Foale) — Wed, 17 Nov 2021 05:07:28 GMT

Danny turned the tables on the FS360 Podcast this week when he became the host and the regular host, Gavin, was interviewed about Marketing for small-medium sized businesses. Below is their conversation. You can also listen to the conversation below on our FS360 Podcast.

Danny: Marketing seems like a broad term – what does it mean for most small-medium businesses?

Gavin: Marketing is the action, Branding is the identity

For example: Marketing can be an ad campaign in a newspaper, radio or TV – it can be a Google Ad, an article on your website, your social media, your signage, and of course your Marketing Plan (Step 10 of the FS360 process).

Branding is your businesses identity – the thing customers remember after dealing with your company.

For example: Apple is known for high quality tech products that innovate – the iPod, the iPhone etc. They aren’t known for low prices! Netflix is known for high tech and convenience at an affordable price, Aldi Supermarkets are known for low prices but not the full range, McDonalds is known for low prices and convenience.

For small – medium businesses it’s important to develop your own brand identity over time – this ‘brand identity’ is then central to all your Marketing efforts.

Danny: What is the first thing that a small business should do to get their marketing and branding going?

Gavin: Develop a solid Digital Footprint – how your business is found and identified online.

This is the first place people will go to look for a business they need.

A Digital Footprint usually encompasses:

Google My Business listing
Bing Business listing
Website including SEO
Social Media accounts/pages

Listings on other directories such as Yellow Pages or if you’re a franchisee, the head office website.
The key is to make your digital footprint consistent with what you are offering. Logo, photos, Opening Hours, services, products, your company history and experience – all should appear the same on all these platforms.

Danny: OK so if you have your digital footprint in order, and need more customers what would you recommend?

Gavin: Then it is time to advertise and actively market your business.

The options are endless from taking out a radio campaign to Google Ads to paying an influencer to use your product and tell their following about it. All can work but the trick is to find the thing that works best for your business, then stick with it over a period of time.

For example: A client of mine who run a Tractor dealership – we currently undertake website updates, listing their gear for sale on other websites, ads in country newsletters in the district , eNews to client base monthly – no newspaper, radio, TV at all. They get all the enquiry and new clients they need!

Danny: I’ve heard that it is much cheaper to turn your current clients into higher yield clients than it is to attract new clients – is that right?

Gavin: Correct – if your business is up and going and has already got a list of customers who visit to buy from you (product or service) then it can be a lot easier to communicate with them to turn them into customers who visit more often and spend more.

This is where loyalty programs come into the marketing equation. Eg. Bakers Delight ‘Dough Getters’ reward $5 for every $50 spent (that’s 10% off) but the strategy is to get people to always buy their bread from you instead of someone else.

eNews to your client-base – a cheap and easy way to email your client-base regularly. Tell them about the latest deals, new staff members, new opening hours or a community group you are sponsoring.

Offer them a reward for referring a friend / family member to your business – this can be financial or a discount.

The trick here is to collect information from every customer – name, email, mobile phone number and address if you can so then you have that detail to market to. Not too much! Then you own that information and can use it.

Danny: How does Social Media work into all this?

Gavin: There are many platforms you can use and again it depends on your business as to which ones to choose. Facebook has an older demographic – TikTok has a younger demographic. LinkedIn allows you to add links to your posts to link back to your website, Instagram does not allows links in their posts.

So you really need to understand the platform before committing to it.

The trick with Socials is the planning. It’ easy to get overwhelmed by ‘having to post something’ syndrome.
Planning on a calendar is key – most businesses do not need a post a day – a post a week might be enough to remind your customers who you are.

Danny: What is Content Creation? And why is it important for Marketing?

Gavin: Creating content is another term for writing articles, recording videos, posting on social media etc. It has become key to a lot of marketing in the current day marketplace.

Marketing used to be about broad brushstroke ads to convince you to buy or make contact for services. These days we are in the ‘trust economy’ – customers may only use you if they think you are expert, qualified, knowledgeable on the product or service.

Think AirBnB and Trip Advisor – Google Reviews and Facebook Reviews – Trust Pilot and good old Word of Mouth – there are lots of ways now that potential customers can check on your business before making contact with you or even considering your business for their custom.

Google even reward it these days in their algorithm – they want to reward those who are giving great content and establishing themselves as experts. It’s the best way to get your website to the top of the search on page 1 of Google! ~~

For more information on any of the services available at M Group Marketing, contact any of our friendly marketing professionals today.

Woady Yaloak Primary School Website Case Study

Mon, 15 Nov 2021 23:50:00 GMT

Client: Woady Yaloak Primary School

Industry: Primary School (Education)

Goals with the site: Principal Corey and Lead Staff member Nathan met with Gavin about the aims of the site.

Their aim was to be more findable online, have more people making enquiries and to showcase their school in a more modern way that worked well on a mobile phone. They wanted to show curriculum focusses and also facilities as they are spread across 4 campuses.

The process: Text was provided by the client. Photography was provided by Mulcahy Marketing and was booked in for 2 visits (with and without children) to showcase the facilities only and another gallery to show the day to day workings of the school with children in the shots. Photos were then supplied to the school to keep and use inside the school and used throughout the website.

The Marketing team designed and developed a new website with separate pages to communicate the schools 4 campuses, key staff with photos and titles, a video including drone footage and curriculum focus.

The site is 100% mobile friendly and accessible with alternate tags on photos to help those with a disability access the site content. Admin staff at the school have been given training and passwords to be able to upload weekly newsletters and also to update words and images throughout the site.

Even the Parent Events calendar and link to the schools Sentral and ClassDojo systems were included so the site becomes central to the workings of the school.

Visit the website at www.woadyyaloak.vic.edu.au

Your Business Marketing

Tue, 27 Jul 2021 05:11:00 GMT

Is internal or outsourcing the best way to go?

Marketing your business is an important part of any small, medium or large business. It drives new customers & sales, increases enquiry and is critical to your business success.

But what is the best way to spend your marketing budget? Is it to employ internally and then hand over the reigns to that person? Is it to hire an agency to handle all marketing on your businesses behalf? The answer is dependant on your business, industry and your previous experience.

Internal Marketing Function: This approach means finding the right person to work within your business
to manage and organise marketing activity.

This could be on a part or full-time basis and may not include additional costs such as graphic design, video production, media buying or website design etc that your internal marketing person may not be able to execute.

You may also be hoping this person gets an intimate understanding of your business and can get to a stage in the future where they come to you with great ideas to market your product or service.

Depending on your management style and knowledge of marketing in your industry, an internal person may be the way to go.

Outsourcing your marketing: This normally means appointing an agency to look after the marketing for your business. They are external to your staff and can come in with new and fresh ideas that have worked for their clients in the past.

Agencies normally have multiple team members who specialise in the different areas that need execution. Graphic Design, Web Design, Advertising, Media Booking, Sponsorships and Social Media to name a few.

As an agency is external they won’t add to your payroll, superannuation or workcover commitments, their services are invoiced separately like any other supplier.

Further to this, costs for an agency like computers, software, cameras, audio equipment, etc, are all their cost not yours so their fee covers these items unlike an internal staff member where you may need to purchase these items. An agency may also have lots of experience in your industry with other clients of theirs, ideas they can bring to the table to help your business.

Things to think about before deciding: Do you have time to work with an internal person or an external agency- allocate that time each week/month so you can effectively market your business.

Decide if you want to invest in an internal person or external provider- talk to peers in your industry or who are in their own businesses about their preference. Whatever you do, the idea is to track success with your marketing. Whether that is new customers through the door, visits to your website, followers on your social media or purchases in your onine store. Be sure to set expectations with your internal staff member or your agency.

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Having a ‘ Marketing Plan ’ for your business is Step 10 in the M Group FS360 process. Helping you achieve financial security is at the centre of what we do for all clients.

FS360 is a step by step process we use to achieve this with you over time.

Service Based Business Marketing

Tue, 27 Jul 2021 04:49:00 GMT

How do I attract new clients? It all starts with Content Marketing...

You work hard everyday to make sure your clients are happy with the hope they will refer you to their colleagues. Word of mouth is very important for attracting customers but so is your expertise. If you are in a service delivery business - your knowledge is your best asset. Leveraging that with a Content Marketing Strategy can be invaluable in making sure you have a pipeline of new clients coming your way.

Positioning you as the expert in your area is a combination of digital assets these days. You need to reach your target audience or ideal client as effectively as possible, so when they are ready to use a service like yours, you are top of mind to them.

Content Marketing is a term which means you write or record your expertise and place it in the right digital channels so you can come up when those keywords are searched. Google’s algorithm rewards rich and valuable content- if Google thinks you are providing regular, quality content, they will reward your website with a better position in the search for your services.

Making it to the top 3 businesses listed in Google for your service and location can be a challenge but starts with good content.

Regular articles posted to your website and social media accounts is a great way of making sure Google sees your site as a valuable resource for its search results.

Writing and publishing articles: What if you aren’t a confident writer? There are lots of ways to get your content into your website and socials- you could:

Record your content as an audio file (podcast) and have it transcribed to your website.
Hire a content writer to convert your notes or dot points into a well written, grammatically correct article.
Have a team member write an article - even better ask your staff to write articles in rotation so not all the pressure is on you.

Publish to other platforms: Once you are regularly writing and publishing articles to your website, the next step is to spread those across other platforms:

Your social media accounts
Emailed to your customers/clients via a regular eNews
Send your article to local news outlets like Radio, Newspapers & other Publications for inclusion in their content delivery.

All of this is designed to position you as the expert in your field. This helps customers or clients coming to your business rather than you pushing advertising to them in the hope they may make the decision to come to you. For service based businesses it’s all about ‘Content Marketing’!

Having a ‘ Marketing Plan ’ for your business is Step 10 in the M Group FS360 process. Helping you achieve financial security is at the centre of what we do for all clients.

FS360 is a step by step process we use to achieve this with you over time.

Starting a business? What Marketing do you need and in what order...

Wed, 21 Jul 2021 01:11:00 GMT

It’s exciting right? Starting your own business may have been a dream you’ve had for some time - we get it!

Although it can be overwhelming there are some simple steps you can put in place that will give your business a really good grounding in presence especially online.

Step 1: Develop a brand More than a logo, a brand is what your business stands for - it is also the memory someone has after an interaction with your business. But a great place to start is a logo - it helps identify you to customers, separates you from competitors and also gives your business an identity it can have for many years to come.

Step 2: Google My Business and Bing Business listings.
These are business listings provided on the Google and Bing search engines. They contain all contact details, opening hours, business descriptions and images of your business. They’re inexpensive and a great first step before investing in a website.

Step 3: Marketing Plan It can be exciting to get your brand ‘out there’ by advertising right away but you need to be careful to plan it out. Establish a target audience (your ideal customer), then work advertising and marketing toward that customer. A good place to start is to get a 12 month calendar and add to it action items like advertising, website build, social media posts etc to ensure you give yourself a to-do list you can refer back to.

Step 4: Social Media Developing a social presence is becoming more and more important. But which platform is best for your business? Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok or SnapChat? Each have their audiences and each have differing ways to advertise on them.
Once you choose, posting regularly is key - good quality information that can help your customers understand your business offering, not just ads.

Step 5: Website Likely the first place someone will go when looking for your service or product is online. 85% of word-of-mouth referrals check your business out online before contacting you. So your website is really the front door of your business to potential customers.
Websites have a lot of moving parts, like SEO, Call-to-Action, Product Offering - so it is important to get the site designed by someone who has lots of experience.

Step 6: Advertising The last step and with good reason - it can be expensive, so you want to make sure you have the first steps in place first. No good attacting a customer to your website if it isn’t ready to accept enquiry - or getting them to follow your business on socials and having no content to show them.

Lots of options here from TV to Radio to Newspaper to Social Boosts and Google Ads. All have their own ways of reaching your ‘ideal customer’ from Step 3 in the plan. Keep this customer in mind at all times and you should get good results.

We offer assistance in all of the items mentioned above. Contact us today for a FREE initial consultation to step you through what is possible for your business.

M Group Marketing eNews July 2021

Thu, 08 Jul 2021 04:47:00 GMT

We hope you have all survived and thrived over these past 18 months… they have been challenging to say the least. We are proud to have helped our clients with Marketing and Communication throughout this time.

This eNews shows some of our latest work as well as some new offerings from our Marketing team.

Branded QR Codes - Check these out!
With customers very used to scanning QR Codes these days, it is a great time to launch a campaign or re-design your company brochures, stationery and flyers with some customised QR Codes. Here are some we are using for Mulcahy & Co which direct to different pages within the website. Give them a go right off your screen!

Recent Online Stores launched!

The world is changing and your business needs to change with it.
We can offer complete online stores for your business with a quick turnaround time. We handle product listings, setting up secure payments and assist with auto-emails for shipping fulfilment.

Outsource your business marketing.

Is your business growing? Have you tried a part time Marketing employee without success? We can help.

If you crunch the numbers, having your own internal marketing resource may not stack up financially.

Why not outsource your marketing tasks and save money in the process?

Outsource your business marketing to us for a fraction of the cost of a staff member. Don’t pay for Super, Workcover, Software, Hardware, Cameras or Payroll tax!

Our service is invoiced like any other supplier and we offer a full suite of marketing and design services. We develop strong brand identity and marketing strategies to cost effectively engage your customers.

Talk to your target audience and create enquiries through regular, planned marketing. Our staff are qualified and experienced and ready to assist you and your business.

A Good Logo – The Face of Your Business

adam@mulcahy.com.au (Adam Foale) — Tue, 29 Jun 2021 02:33:00 GMT

A good logo is one of the most important, and often most overlooked, part of a new customer experience with your business.

Having an effective logo can be the difference between a client enquiring about your business or walking straight past (both physically and online!)

While it is true th at most people won’t think twice about the design of a logo, a good logo will serve its purpose without having a conscious impact on most customers. The primary goal of a logo is to inform customers – who you are and what you are bringing to the table. Without accomplishing this, any attempts to market the business are often futile.

As the branding is most often the first impression of your business by a customer, a logo should also be interesting. It is your best opportunity to separate yourself from competitors and stand out.

There are many different types of logos, each with varying levels of effectiveness in different mediums and different demographics. Some businesses may need a “grabby” logo which gets attention urgently and informs quickly, whereas some demographics may respond more to a clever logo which inspires thought and entertains the audience.

Consistency is also a major element of logo/brand design. Keeping the same colours, fonts, shapes and style are all elements which, when repeated across all business items, can make for a really strong brand. We are talking stationery, signage, website, advertising and digital footprint – if all are consistent, then your potential customers can never mistake you for a competitor or get confused by your business visuals.

In the field of professional services, it is important to enlist the help of experts who have studied and worked in the industry. Our graphic design professionals have experience in creating effective and thoughtful branding packages. Contact us today to find out more.

Google and Bing and how they can impact your business

adam@mulcahy.com.au (Adam Foale) — Thu, 04 Feb 2021 04:16:00 GMT

Welcome to 2021 and the new digital world we will all be expected to do business in!

You may have heard the recent news about Google and the Australian Government disagreeing and Google threatening to remove itself from the Australian Market.

If this happens, searching the internet within Australia will change overnight. We can help you to minimise any loss of search traffic to you business.

Microsoft Bing, is one of the main competitors to Google's search engine. Bing and Google both offer free business listings to their customers. You may be very familiar with the Google My Business listings you see on Google today.

We'd like to offer all our clients assistance with getting their Google My Business listing updated/verified and also establishing a Microsoft Bing Places for Business listing to ensure your business has the greatest chance of being found if Google does pull out of the Australian market,

The cost is only $240 + GST per year and includes the setup and maintenance of your Bing Places for Business listing aswell as your Google My Business listing. This fee also covers the updates you may require to the listing over time, which you can simply email or call through to us and we'll update them for you.

Key items in a business listings:

Business Name
Phone
Website
Opening Hours (think public holidays)
Business Description
Photos

Please email marketing@mgroup.partners and we can establish & verify both listings for you right away.

If you have questions, please call 03 5330 7200

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Challenges to a Growing Business

Wed, 27 Jan 2021 01:00:00 GMT

To a growing business, challenges and decision making are continuous.

Decisions that will either make a business more profitable or risk losing clients. The impact of one decision, can have a flow on effect in your business. The ability to focus and hit the right trigger is essential. So what are the challenges and what type of decisions are necessary to make your business thrive?

The value of employee morale.

Morale is an intangible trait important to every functional working group. Depending on the mood of the group, it can either make them more energetic and excited about performing for the business or be drained with the turmoils of the workplace. The amount of energy consumed by the workplace environment shouldn’t be underestimated. Issues inside the group can produce conflict, discomfort and distrust that can interrupt with the rest of the company’s operating effectiveness and collectively, it affects the business’s ability to grow. Ensuring the team can communicate and work cohesively, and any issues are quickly resolved, is key to a highly productive workplace.

A strategy that people can relate with.

If the revenue is not growing as fast as you would like, it may be time to re-assess your strategies. It might be that you’re not selling to the right people, that you were mistaken in the demographics of your target. It might be that your channel of distribution is not efficient.

Linking it back to the first challenge – people. Your strategy for increasing revenue should be concise and articulated in such a way that it is easy to understand for your people to fulfil. Create a strategy that is unique to your market, reinforces your vision and is something that your people can identify with. It will make it easier for them to link to the right customers and bring in more business.

Making it all work.

Now that you have your people on the same page, and that page has been articulated well and the strategy is sound, it’s now time to execute.

Execution is done best when it’s efficient. There’s no use in increasing revenue when the profit remains the same. As a business, you want to ensure any funds spent operationally improve the bottom line, but tardy execution can sometimes dwindle away the funds without making any headway towards your goal. Keep a tight rein on the budget, test your execution first, and ensure the results are there. This way you’ll be sure the funds are being spent to deliver the right outcome and it will also give you the opportunity to test your internal processes and make improvements where they are needed.

Improving cashflow.

How long does it take before a sale is closed? Measure how much times is needed before a dollar spent comes back. This will give you a clear idea how money flows through your business. Improving cashflow is vital in any business. You don’t want to be running on an empty tank hoping that your car glides through to the next pit stop.

If the average time it takes for money to come back into the business is say 60 days, cutting this in half gives you a faster return and, the ability to invest that into something else. Having cash is necessary for any growth to occur. Check your invoices, read tips on how make sure invoices are paid on time. They’re your source of cash.

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As a business, you have to understand which challenge is your priority and has the biggest impact on your business. Most companies have dedicated people, a sound strategy but struggle to translate that to a profitable venture. Others can execute, generate cash but have a revolving door for staff which impedes business growth. Balancing the two can have great effects on your business.

If you’d like to talk to someone about what may be hampering your business growth, get in touch today

What are the costs of having a website?

Mon, 23 Nov 2020 05:27:00 GMT

What are the costs of having a website?

The best way to explain what the costs are in having and maintaining a website are as follows:

Domain name registration
This is the www.yourbusinessname.com.a u address of where your website and it's related services will be found once live in the internet. It has an initial registration fee and a RE-registration fee every year it is active.
Email hosting
This is the server (or service) that runs your email and also archives it for future reference. This fee is normally yearly and includes a certain number of email addresses and a certain amount of storage. It allows you to have personalized email addresses on your business domain name eg: info@yourbusinessname.com.au
Web hosting
The last of the yearly fees. This is where your website ‘lives’, or the server that holds your website files. These days it regularly also includes a self editing system, known as a CMS (content management system), that allows you to edit your own website text and images.

For these first three items you can expect to pay around $600 per year in Australia with reputable companies offering these services.

A word of warning to avoid the internet ‘specials’ that offer you heavily discounted services for the business critical items listed above.

These discount services are always with overseas budget businesses whose customer service - especially to Australians - is often poor. Email and your website are key elements to promote and work within your business. You don’t want to be in the situation where you can’t get hold of your domain registrar and your email and website go down for a period of days or weeks.

The last cost is the website design and build. This is often a once off cost with a website designer and can vary greatly depending on what your website needs to do. For example, an online store will be more expensive than a simpler brochure style information-only website. This part normally includes training by the web designer for you and your staff to be able to update the website content yourself.

The last thing that may invoke additional ongoing costs is maintenance and updates. As previously mentioned most websites are built in systems that now allow you to update the site yourself. However, in our experience, most clients opt for us to make ongoing changes as it's one less thing to think about. Simply email the updates to us and we'll make the changes for you for our normally hourly rate. This allows you to keep working in your business (at what you do best) while someone else updates the content on your website. We'll also ensure that things are done correctly, so that search engines index it correctly, and your prospective customers can find you easily.

Attract more customers with Inbound Content Marketing

Thu, 01 Oct 2020 06:43:00 GMT

Positioning you as the expert in your area is a combination of digital assets these days. We can assist you to reach your target audience for your business through a myriad of formats.

Let’s say you have a topic you want your potential and current customers to know about. But – you either hate writing, sitting down in front of a computer or you just don’t have the time.

But you know your topic well and can talk about it. Let’s have a recorded conversation and publish it as a Podcast to Apple Podcasts and Spotify, all branded as your business.

We can then transcribe the podcast as a written article and post this content to your:

Website
Your social media accounts
Emailed to your customers/clients via a regular eNews
Send your well written and informative article to local news outlets like Radio, Newspapers & other Publications for inclusion in their content delivery.

All of this is designed to position you as the expert in your field – and you’d be surprised how little of that you need to do yourself!

Engage us to do this for you on a monthly retainer and we can take over the digital footprint for your business.

This helps customers or clients coming to your business rather than you pushing advertising to them in the hope they may make the decision to come to you.

It’s called Inbound Digital Marketing and we can help – contact us.

FS360 Episode 15 – Marketing your business in the digital space

Tue, 29 Sep 2020 05:06:00 GMT

The need for a digital footprint has become such a vital requirement for businesses in the last decade. In the last 10 months, it has risen in importance again due to the COVID-19 pandemic.

So, what is a digital footprint? Speaking on episode 15 of the FS360 Podcast with Chris Mulcahy and Gavin Nash, Digital Consultant Adam Foale put it simply as all your touchpoints with existing and potential clients online. This ranges from your website, to email newsletters (EDMs), social media channels and Google My Business listings. Anywhere your business is represented online.

Throughout a global pandemic such as this one, just letting people know you are open is such a simple way to maximise your business. Gavin mentioned that a retail Mulcahy client had a competitor that confirmed a positive COVID-19 case within their staff.

Existing and potential clients then rang the client to see if they were still open. All it took was a quick post on their website home page, Google My Business listing and social media accounts to confirm they were open and the issue was resolved.

Updated information and consistent messaging on all of your digital platforms is vital to maximise your digital output.

One effective way to do so is through EDMs. Adam explains that during COVID when people are on their phones more often, it’s important to keep yourself in the forefront of their minds with EDMs.

“Most businesses will get 80 percent of their revenue from talking to their existing customers, and the best way to do that these days is via an EDM,” he said.

The important aspect of EDMs is not overdoing the amount you send out. Adam says overuse of them can drive people to unsubscribe.

“We’ve had clients that do two-or-three time weekly emails and you end up with a lot of unsubscribes, so you don’t want to talk to these people for no reason,” he said.

“But you want to make sure that you’re keeping in touch so they know you’re there next time they’re looking for a product you might have or a service you offer.”

Deciding on how often to send EDMs comes down to knowing your business, as Gavin explains. Understanding how often people will buy your products or use your service.

“We have an investment company we do some work for, they do one four times a year … but you’re not going to be investing money every second week, so for that particular business, less is more,” he said.

“We have some other businesses that do it on the same day every month … and they’ll actually put some specials in that email that they don’t really have anywhere else.”

They are measurable as well. Adam explains you can see how many people are clicking through, who is taking action and what is effective.
On the other side of the coin, video is an extremely effective medium. Stats show that upwards of 90 percent of people will try and watch a video of a product before they purchase it.

This is one of three different areas of the Google Ads network, called the video network, e.g. an ad played before a YouTube video, which is the second biggest search engine in the world. Gavin explains these short videos can be more effective than a 600-word article, as some people are more likely to sit and watch, than sit and read.

This tool can be coupled with some re-marketing techniques. Adam explains that for example, if someone has clicked through to a hot water service and decided not to purchase it at that time, you can start to deliver ads to them to keep you at the forefront of their mind because they visited that site.
This goes into the other two areas of the Google Ads network.

The first is text search, where ads will pop up on your search page results. The second is the display network, which are the little graphical ads that follow you around. These are always displayed on highly hit websites like realestate.com.au

Advertisement will get you so far, but the final touch of maximising your online presence is through search engine optimisation (SEO). This is coupling your content with your digital footprint to be sure you are at the top of search results related to your business. Adam says this entails knowing what keywords potential customers are searching and not relying on people searching for your business name.

“People can sometimes be too close to their business. Even using things like industry specific terms on your website content or in the keywords, that doesn’t necessarily translate to your consumer market,” he said.

“You’ve really got to step back as a business owner and think what are people trying to find or what are people looking for when they’re looking for a business like mine.”

Once people can find your site, Adam says how your site is performing is the next important step to focus on. It can look nice, but if it is slow, not only will people go elsewhere, Google will punish you for it by pushing you down the search results list.

Gavin says that SEO is like the engine underneath the hood that no one can see, but it is important to look after it.

“It’s like having a brand new paint job on an old HQ Holden, but the engine underneath is no good. In a way that’s what SEO is, it’s the engine that runs everything and makes sure that you can be found,” he said.

Podcast Attendees Gavin Nash – Director of Marketing at Mulcahy & Co Adam Foale – Digital Consultant Chris Mulcahy – Director Mulcahy & Co

Article by Ollie Nash

Marketing Update

Tue, 01 Sep 2020 01:59:00 GMT

We wanted to keep you all up to date some sharing of our latest news and completed projects as well as fill you all in on our latest service offerings. We are open as usual during lockdowns but working from home currently.

We joined the Mulcahy group in July 2019 and since then the team has grown from Gav & Kate to welcome Adam (Digital) & Dan (Graphic Design).

Below you will see some recently completed projects as well as a full service listing of what we can offer your business by way of services.

Please contact us by return email or by phoning to have a chat:

Gavin 03 5330 7200

We recently completed this website for St Michael's Primary in Daylesford.
Our services included:
• Website design and build
• Online tour video shooting and editing

Click here to see the website and video tour.

With some businesses needing to downsize permanent staff, outsourcing the marketing function of your business can make good financial sense in the current market.

Outsource your business marketing to us for a fraction of the cost of a staff member. Don’t pay for Super, Workcover, Software, Hardware, Cameras or Payroll tax!

Our service is invoiced like any other supplier and we offer a full suite of marketing and design services. We develop strong brand identity and marketing strategies to cost effectively engage your customers.

Below is a list of our services from our talented staff - we all specialise in different areas so your business can benefit:

Logo Design & Branding
Graphic Design
Website Design and development
Planned Marketing
Advertising
Video shooting and editing
Social Media posting and advertising
Google Ads and digital marketing
Illustration
EDMs (eNews such as this one!)
Retainer agreements to handle all business marketing including media bookings and sponsorships.

Chris and Gav are up to Episode 14 in this series, delivered to you via Spotify, Apple Podcasts (simply search FS360) or on our website.
https://www.mulcahy.com.au/fs360-podcast

Keep up to the minute on our social channels.

We post a few times each week with ‘up to the minute’ information regarding all things for businesses and individuals. We have social channels on Facebook, LinkedIn, Twitter and Instagram, so whatever you use, you can give us a follow!

Mulcahy & Co - Latest News

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How do AI summaries reduce website traffic?

What type of content is most at risk?

How can you reduce and offset this impact?

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If you’re a small business looking to invest in marketing, priority one is a strong digital footprint.

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Make your school stand out and be ready for next school year with this professional marketing package!

5 Digital Marketing Trends of 2023

In an ever-changing digital landscape, sometimes it can feel like a daunting task to navigate the constant changes in trends and technologies within the realm of digital marketing .

Increase Your Market Presence Without Using Social Media

In today's digital age, social media has become an integral part of marketing strategies for businesses.

Branding Delivered for Ballarat Land Development

Our Marketing Team recently completed this branding for a local Ballarat land developer.

Websites by the month - an innovative approach to web design for business.

Summary:

Upgrade your old website... Why?

It’s been some time since you built your website, now may be a good time to update it. Here are some reason’s why it’s a good idea:

Case Study – McMeekins Cleaning

Sunraysia Outdoor Blinds: Case Study

A conversation about Marketing for your business

Danny turned the tables on the FS360 Podcast this week when he became the host and the regular host, Gavin, was interviewed about Marketing for small-medium sized businesses. Below is their conversation. You can also listen to the conversation below on our FS360 Podcast.

Woady Yaloak Primary School Website Case Study

Your Business Marketing

Is internal or outsourcing the best way to go?

Service Based Business Marketing

How do I attract new clients? It all starts with Content Marketing...

Starting a business? What Marketing do you need and in what order...

It’s exciting right? Starting your own business may have been a dream you’ve had for some time - we get it!

M Group Marketing eNews July 2021

We hope you have all survived and thrived over these past 18 months… they have been challenging to say the least. We are proud to have helped our clients with Marketing and Communication throughout this time.

Recent Online Stores launched!

Outsource your business marketing.

A Good Logo – The Face of Your Business

A good logo is one of the most important, and often most overlooked, part of a new customer experience with your business.

Google and Bing and how they can impact your business

Welcome to 2021 and the new digital world we will all be expected to do business in!

Challenges to a Growing Business

To a growing business, challenges and decision making are continuous.

The value of employee morale.

A strategy that people can relate with.

Making it all work.

Improving cashflow.

What are the costs of having a website?

What are the costs of having a website?

Attract more customers with Inbound Content Marketing

FS360 Episode 15 – Marketing your business in the digital space

The need for a digital footprint has become such a vital requirement for businesses in the last decade. In the last 10 months, it has risen in importance again due to the COVID-19 pandemic.

Marketing Update

Keep up to the minute on our social channels.