Lake Goldsmith Steam Rally

Now in its 127th edition, the rally attracts thousands of visitors of all ages. Organized primarily by volunteers with limited time and technical expertise, the event needed a modern digital presence to engage audiences and streamline ticketing and merchandise sales.

The rally’s previous website was over a decade old, lacked mobile responsiveness, and offered minimal functionality. Visitors struggled to find event details, and there was no way to purchase tickets or merchandise online. The volunteer team faced difficulties updating content, which limited their ability to promote the event effectively.

We designed and developed a new, user-friendly website that reflects the rally’s heritage while providing modern functionality. Key features included:

• A responsive design optimized for all devices.
• An integrated online store for merchandise sales.
• Setup and configuration of TryBooking for secure ticket purchases.
• Simplified content management tools to empower volunteers to update information easily.

The new website has transformed the rally’s digital presence:

• Visitors can now purchase tickets and merchandise online, reducing queues and improving convenience.
• The responsive design ensures accessibility for all age groups and devices.
• Volunteers can manage content without technical barriers, keeping the site fresh and informative.
• Overall, the rally is better positioned to attract new audiences and maintain its legacy for future generations.