The Market Hotel
Marketing Case Study
The Market Hotel is a hotel in Ballarat in the growth suburb of Delacombe. It offers meals 5 days per week (open 7 days) and offers live music, 2 x function rooms and a beer garden.
The Challenge
Our Work
The Value
The Market Hotel had undergone a complete renovation, taking it from a local neighbourhood pub to a full menu hotel with function rooms, live music and Ballarat's biggest beer garden.
As such, the messaging around the hotel needed to be upgraded to reflect the new offering to attract a new customer base - including families - as the hotel is located near some large residential estates.
After an initial marketing plan was developed by our team, we now undertake all branding, graphic design and web design for the business.
- Menu design
- Posters for in-hotel use to promote specials and bands
- Website design & updates
- Signage (including directional and way finding)
- Social Media posting and boosting
- Development of Kids Club loyalty program
- Regular meetings and statistics reporting from all digital platforms such as social media, website and Google listing.
By utilising our monthly subscription model, the Market Hotel gains regular access to our creative team to develop all of their hospitality collateral as well as keep the website updated with menus, specials and live music events.
By partnering with M Group Marketing, they gain back all the time they used to spend trying to do their own marketing meaning hotel staff can focus on running the venue and ensuring patrons have an amazing experience.
Case Study Enquiry
Thank you for enquiring about our outsourced business marketing services. We will get back to you as soon as we can.
Oops, there was an error sending your message. Please try again later.
Let's Chat About Your Business Marketing
Like what we've done for The Market Hotel and looking to do something similar? We would love to help. Simply complete the form below, giving us a bit of detail about your business and where you are facing challenges and a member of our team will get back to you as soon as possible.
